News, WSBK

Husqvarna Was Lucky in 2014 with Big Book of Records

It would appear that European manufacturers have the wind in its sails! After the good figures sales of BMW Motorrad, Ducati and KTM, Husqvarna also made full carton.

2014, the year of records for Husqvarna

In 111 years, the life of Husqvarna has been for the less tumultuous. With a past haloed countless sporting success in any field, HVA is passed successively into the hands of other manufacturers at the end of the 20th century. Thus, after Cagiva in 1987 and BMW in 2007, Husky was eventually recaptured in 2013 by the Group Pierer industry, which already has especially KTM and Husaberg.

In just a few months, Stefan Pierer – the big boss – has been able to give a new breath to Husqvarna. With a constantly renewed all terrain range and a big desire to offer road machines, as it had done in its time BMW with its barren, Strada and Terra, but with, hopefully, a little more successful…

Is the success, in 2014, it was at the rendezvous. Thus, not less than 16 337 motorcycles of the brand have been sold for record results in terms of sales and turnover. Husqvarna Motorcycles was able to cross the turnover EUR 100 million mark.

If the machines of enduro is still the segment most fashionable in Husky, motocross has also worked to such good results. Not less than 6,000 machines have been sold worldwide. For 2015 and as we confirmed Stefan Pierer in an interview spent US motorcycle review 3996, on newsstands now, Husqvarna will continue its strategy of growth expected to finish in the Top 3 of the European manufacturers by 2020. Future road machines should help him to achieve his ends!

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