Suzuki Motorcycles going to introduces 110 cc scooter Let’s to gain more market share with new power 110 CC series.
Suzuki Motorcycles India Ltd, which strategies to launch a couple of models more in year 2014, expects its market share to go up from 3% to 5 percent by the end of the current financial intelligences.
Suzuki Motor Corporation part of the Japanese Automaker, the company on Monday launched a 110 cc scooter let’s in Hyderabad India to gratify to the personal user segment and urban youth. According to Spoke by Atul Gupta Executive Vice-President, Suzuki Motorcycle India “The company now has current a market share of 3 % and expects this to go up to 5 percent as it begins to roll out with upcoming new models. The company is suggestively expanding its network of dealerships while it strengthens the overall brand perception”.
Further gives the words telling by EVP “let’s as a fuel-efficient scooter with a mileage of 63 km a liter, he also said the company is poised to increase its volumes. Last year, it sold over 4.6 lakh two-wheelers. Gupta hopes the company will fully utilise the manufacturing capacity of the 5.4-lakh a year Gurgaon plant during the current monetary.
Some thoughts added by Anu Anamika, National Head-Marketing: “Be its students, two-wheeler beginners or working adults, Suzuki Let’s is bound to appeal to all. This is also aimed at youth synonymous with Restless Experience Hunters.”
The Suzuki Company, which commenced exports to other markets, including Latin American and West Asian countries, expects to cross 20,000 vehicles in the year 2014, up from 10,000 it logged in the previous year.
Further; Suzuki is also viewing at changing the overall mix of scooters versus motorcycles and expects it to eventually be 50:50 from 30:70 currently.
Source : news india