Where the world is advancing, the eCommerce business is also expanding. But do you what is the trickiest part of eCommerce? To make yourself stand out in the crowd. To target the right audience. To balance the ROI with expenditure. To make your brand rank high.
Well, this is only possible if you have an optimized website that can generate enough customer traffic. The optimization of your eCommerce website not only maximizes the site’s visibility but also rapidly enhances the conversion rate.
How can you Optimize your online store?
Truly speaking, it can be done in several ways but certain ways guarantee success. And without wasting time, you must begin from there. Read the following tips and we hope you achieve your goal.
Look for the speed
By speed, we do not mean your internet connection speed but the speed of your website pages. The faster the page is loaded; the more customers tend to come to visit the site. You will come across multiple tactics but the feasible, easiest, and assured ways are enlisted here!
1. Start with compressing images available on the site. It will increase the site speed and let the page load faster. In case your site is made on the platform of Shopify, the most preferred applications include Image Optimizer and pics. The last option must be ImageOptim.
2. The second option is to minify the code. It is definitely laborious work but keeps your site speed maintained. For minifying, you need to take assistance from a tech expert.
3. If your site is loaded with broken links, the page will get slower. It is advised to remove all or at least minimize the count of the broken links that can be done with the help of a Broken Link Checker.
4. Opting for a faster DNS provider is another good solution. It helps reduce the server response time.
5. Ever heard about BROWSER CACHING? To increase the speed, you must enable it as it will load the site for a revisiting client without needing a new HTTPS request.
Use meta tags
To optimize your site, you need to use Meta tags that are shown as a headline or title whenever the searcher enters the query. Besides, meta descriptions must be optimized as well that are displayed below the headline.
Using generic and absurd meta tags and descriptions will not benefit so you need to put an effort into making them specific. And remember, try making tags for the entire site, individually.
Detailed Product pages
Do you know, people tend to open a page with more appealing pictures, and also, they are inclined more toward visual presentation instead of reading hefty content? So, if you are optimizing your website pages, do not forget to use attractive images.
Moreover, the pages must be extensive and detailed so, when customers reach out for the product, no queries are left. The aim should be crafting highly comprehensive product pages. Let us begin with incentivizing reviews.
Another option is to add a link that can be opened with a single click.
Best use of Backlinks
Do you know how backlinks work? If no, then read our blog and let us know if it has helped.
Whenever other sites are linked to your online site pages, this indicates the Google your website as a reliable source. That makes Google rank your online store higher.
Never use “Nofollow backlinks”. They are only waste of time.