Honda Cuts Motorcycles Forecast for India’s at Excellent Growth

Honda Motor Co., the world’s biggest motorcycle manufacturer, took the especial step for India and cut its forecast for India’s two-wheeler market after a sensible economic growth in the country cooled.

honda cut motorcycle price for india

honda cut motorcycle price for india

Honda Industry will deliveries in India probably expand to 20 million to 25 million units to year of 2020 in India, fewer than Honda’s earlier projection of 30 million, according an interview spoken yesterday Shinji Aoyama, operating officer in charge of motorcycle operations. Motorcycles accounted for more than 20 % of the Tokyo-based company’s operating profit last monetary year.

Although 2-wheelers were the only vehicle segment in India that expanded in the year through March 2014, with deliveries rising 7.3% to 14.8 million units, the growth fell short of Honda’s prediction, Aoyama also said. Incoming Prime Minister Narendra Modi’s election victory has prompted some economists to raise forecasts for the country’s growth, which had slumped to a decade low in the year ended March 2013.

Mr. Aoyama thoughts at Honda’s headquarters in Tokyo that “We thought about three years ago the Indian market could reach 16 million to 18 million units by now” and “The market is not growing as fast as we expected, even though Honda sales are in line with our own projections.” On another question, Aoyama avoid to comment on India’s economic position.

honda motorcycle assembling

honda motorcycle assembling worker in the production area

At change of governance of India assuming that incoming Minister Modi’s plans to attract investment and build more ports, roads and bridges have prompted Morgan Stanley, Citigroup Inc. and Nomura Holdings Inc. to project faster expansion in India the next few years.

Honda’s Sophisticated High Growth

Gross domestic product will expand at a 4-year high of 6.5% in the 12 months through March 2016, according to Morgan Stanley’s prediction, compared with a previous estimate of 6.2 %.

Honda gained 0.2% to 3,407 yen as of the close in Tokyo trading, narrowing its loss this year to 21 percent.

The company’s sales in India rose 37% to 3.6 million units last fiscal year, making it the second-largest two-wheeler maker in the country, after former partner Hero Motor Corp Ltd. (HMCL) its market share rose to 26% in the quarter ended March, from 12% for the full year in 2009.

The carmaker plans to open a fourth motorcycle plant in India in 2015. The factory, in the western state of Gujarat, will increase Honda’s motorcycle capacity in the country to about 5.8 million units a year, Aoyama said.

Honda will have 3,400 sales and service dealers in India by March 2015, and the figure will probably increase to 5,000 in a few years, he said.

Honda’s global motorcycle business posted a 50% jump in operating profit to 165.6 billion yen last fiscal year, on revenue of 1.66 trillion yen. That translates to an operating margin of 10 percent, compared with 4.4 percent for cars.

The automaker intends to maintain margins by streamlining production as material costs rise and the company invests more on engine technology to meet emissions standards, Aoyama said.

“We need to keep 10 percent margin when business is operating normally,” Aoyama further said. “Otherwise we can’t guarantee a certain level of profits when there’s some unexpected crisis.”

honda showroom

honda showroom

Source : Bloomberg news.

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